A couple of years ago, they started to talk about movie production until of course Cass and Cary happened and became her first venture. But you know that beneath the gentle smile is a woman of steel who knows her business well.Īnd why did she get into movie production? She says that her first cousin Joe Carreon was instrumental in her showbiz entry. Her family is into construction, real state and the garbage trucks business. With a lot of hard work and prayers she became successful. She says that it had been a roller coaster ride with more ups than downs.

She wanted to go into a business and she did. Aside from Gloria, she also likes Amalia Fuentes and Susan Roces.īorn in Pampanga to a middle-class family, Madame Violet showed early signs of an entrepreneurship. Yes, Madame Violet is a rabid Gloria Romero fan who considers Dalagang Ilocana as the best film ever produced. She even posed with her stars in publicity photos for the movie where she sat beside her idol, the beautiful Gloria Romero. Stories about her generosity spread like wild fire. She has one film credit to her name but she has already carved her own niche in showbiz, thanks to the superlatives that her actors in Cass and Cary showered on her during the promo of the movie. Violeta Sevilla is known in showbiz circles as Madame Violet, a name given to her by Manay Lolit Solis. We were scheduled to do an interview with her. A mild-mannered, kind-hearted woman in her early 50s, she welcomed us one evening into her home. In a palatial house somewhere in Quezon City, Madame Violet reigns supreme.

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